Seminar in Hong Kong as gate for Spanish food products

From http://www.casaasia.eu/actividad/detalle?id=207272 (in English)

On June 21st, 2012, Casa Àsia in Barcelona is organizing a free business seminar entitled "Hong Kong: Commercial Platform of the Sector of the Spanish Food and Agriculture and Wine Sector in China". Hong Kong is considered the gate for food and agricultural products in China, thanks to the HKTDC Food Expo and the HKTDC Wine & Spirits Fair, that bring to the former British colony more than 400.000 visitors per year from all over the world. Through Hong Kong, food companies are trying to access the affluent new Chinese middle class, which already amounts 300 million people, and the goal of this seminar is to highlight the advantages offered by the city.

Programme

10.15am Registration and welcome of attendants

10.30am Opening speech by Amadeu Jensana, Director of Economy and Business of Casa Àsia.

10.40am Conference: "Hong Kong: Commercial Platform of the Sector of the Spanish Food and Agriculture and Wine Sector in China" by Virginia Seoane, Director of Marketing of the Hong Kong Trade Development Council.

11.00am Conference: "How to access the Chinese market through Hong Kong? Analysis of the food and agriculture and wine sector", by Alfonso Ballesteros, General Director of Tradewinds.

11.20am Experience of a company in the market of Hong Kong.

11.40am Discussion.

12.00am End of the session.

The event is jointly organized by the Hong Kong Trade Development Council and Casa Àsia and will take place in the headquarters of the latter, at Diagonal Avenue, 373, in Barcelona. for further information, please contact casaasia@casaasia.es.

You can download a brochure of the event as a pdf file from Casa Àsia website.