Tuesday, February 26, 2013

Girona Chamber of Commerce organizes workshop on how to sell food products in China

 

[caption id="" align="alignleft" width="240"]Girona Chamber of Commerce Girona Chamber of Commerce[/caption]

Girona Chamber of Commerce is organizing a workshop addressed to inform local companies on how to sell food products in China. The meeting will take place on March 13, 2013 at their headquarters on 46, Avenue Jaume I, in Girona. It will start at 9 am and is planned to last until lunch time, after a networking session among attendants. The speakers will be Mr. Jordi Baqué, Director of the Internationalization Area of the Girona Chamber of Commerce, a representative of the EU SME Centre in Beijing, and Ms. Maria Trias, Export Manager of Trias Galetes-Biscuits, S.A.

The goals of this workshop are: a) to explain the opportunities offered by the Chinese market to the companies from the food sector and the trends in the the distribution and consumption; b) to explain the regulations for importing food in China; and c) to inform of the support tools that the companies can use in their exporting activities to China.

Program
08.55 Reception and delivery of information by the EU SME Centre in Beijing
09.00 Presentation and welcome address by Mr. Joaquim M. Caula, vicepresident of the Girona Chamber of Commerce
09.05 Agrofood China Meeting Point: a project from the Girona Chamber of Commerce to provide support tools for the local companies willing to export to China
09.20 The Chinese food market: Trends. Steps for exporting food products.
10.40 Experience of an exporting SME
11.00 Open discussion
11.30 Coffee break and networking
12.00 Possibility of individual interviews with the expert from the EU SME Centre in Beijing (reserved for the International Club Chamber members -CIC-).

For further information, please contact by email at comercexterior@cambragirona.org

 

 

Wednesday, February 20, 2013

Catalan meat processing industry Càrniques Juià aims at Chinese market

From http://www.elpuntavui.cat/noticia/article/4-economia/18-economia/619600-carniques-juia-construeix-un-nou-magatzem-frigorific.html (in Catalan)

Càrniques Juià is a 27-year old company processing pork meat based in the town of Juià (Girona province), located some 50km from the French border and some 100km from important maritime shipping docks. Their total sales reached 500 million € in 2012 and they export 80% of the 11,000 pigs they annually process. Despite already selling their meat products to Eastern Asian markets such as Southern Korea and JapanCàrniques Juià has invested 16.5 million € to enlarge their facilities and increase their exports to China, Australia and New Zealand.

Tuesday, February 19, 2013

Barcelona's Chinatown grows and integrates into the Fort Pienc quarter

From http://www.elperiodico.cat/ca/noticias/barcelona/chinatown-barcelona-creix-sintegra-barri-fort-pienc-2319886 (in Catalan)

[caption id="attachment_2006" align="alignleft" width="225"]Chinese restaurant in the Fort Pienc district, Barcelona Chinese restaurant in the Fort Pienc district, Barcelona[/caption]

It is a miniature Chinatown, a small-scale reflection of the quarters that the Chinese community has formed in big cities such as New York or London, but that because of the moderate dimension of Barcelona it becomes easy to spot and colorful. More than a decade ago, it started to grow in the commercial area of Trafalgar Street, where textile sellers established. But in the recent years it has blossomed and diversified on the other side of the Passeig de Sant Joan, in the heart of the Fort Pienc quarter, in the Eixample of Barcelona. It is formed by more than one hundred shops and small businesses, from Chinese bakeries to beauty centers and travel agencies. But they have a special feature: for the first time the community is devotedly integrating into the commercial association of the neighborhood thanks to the work of a mediator. This is just one of the aspects of the pilot plan promoted by the Barcelona City Council and the associations of the area, in a joint effort to promote intercultural social harmony.

The colonization by the Chinese immigrants on the right side of Eixample created a complex situation between the traditional neighbors and the newly arrived ones. Local residents had the impression that they did not adapt to local customs and complained about the Chinese commercial monoculture in Trafalgar Street. Later, the Chinese population moved gradually towards the Fort Pienc quarter, where they not only have opened shops, but where they also live, as explained by Mr. Gerard Ardanuy, Councillor for the Eixample District. This new reality, that accounts for one thousand registered people among the total 32,000 residents, prompted the District to try to establish a connection between both communities through two key elements, the school and the commercial association. During the recent months, the mediator has been bridging the gap between these communities by starting several projects.

For instance, Fort Pienc needed a commercial association and one was created at the end of 2011, and by now is already on the way to become one of the official commercial areas of Barcelona. Its President, Mr. Joan Farré, points out that they are already over 70 members "full of passion to work in this area". Thanks to the work of the mediator, 12 of these members are Chinese shop owners. Recently, a dinner was held and everyone was able to explain their projects and their worries, and Mr. Joan Farré does not doubt that the little Chinatown will keep on growing. He insists that the area is not a ghetto. "They are part of a very young and dynamic community and we want to help them to integrate here".

The Xeix program represents a help for the almost 100 Chinese shops in the area to have a proper interpretation of the rules of Barcelona's commercial activity and they see the importance to improve the aesthetics of their shops. By means of this program, 50 Chinese businessmen have been approached and 12 have accepted to become active members of the Merchant's Association of Eix Fort Pienc. As an example, for the first time 8 Chinese businesses took part in the recent exhibit of body care and beauty organized in the Passeig de Sant Joan.

The Chinese footprint is evident in almost the whole neighborhood, but Alí Bei Street is one of its main centers. There are supermarkets, travel agencies, photography shops, furniture shops, with signs in two languages. Even many shops that display the information of their items in Catalan language they are run by oriental people. In terms of total population, there is a larger Chinese population in other areas of the city (i.e., in the so called Nova Esquerra de l'Eixample), but their commercial activity is bigger and more diverse in Fort Pienc than in any other area in the city.

Parallely, the Ramon Llull School has developed a project to promote their adaptation from the childhood. It is not the only project of this kind, since the Chinese kids attend other schools in the area too. Moreover, a high school, the IES Pau Claris, has become locally famous for their teaching of Mandarin Chinese every Saturday morning, followed by hundreds of students of different ages coming from all over the city of Barcelona.

The mediators explain that the Chinese population has been very open to take part in the improvement of the commercial activity in the district. The young Chinese businessmen speak in Spanish and they have brought some new ideas to the work plan. They point out that dialogue breaks down myths and barriers. And they emphasize that their shops are not only for their community, but to the whole neighborhood, and for them they represent the way to become prosperous in the city that embraced them.

To read some information in Chinese about the content of this article, visit the following link - 巴塞社区举办商会推介会和华人农历年活动

Sunday, February 17, 2013

University of Girona promotes students' practice programs in Shanghai

From http://www.udg.edu/Noticiesiagenda/Reculldenoticies/tabid/2575/p/29496/language/ca-ES/Default.aspx (in Catalan)

The University of Girona is promoting a program to help students to have access to international Chinese companies based in Shanghai. The program starts with 6 grants and application deadline ends on February 20, 2013.

In the framework of their Internationalization Plan, the University of Girona promotes a pilot program that has the goal of enlarging the range of options for the students to become stagiaires in companies, organizations or international institutions. The University of Girona has just launched a grant program for students to stay in Shanghai (China), as a way to deepen the contacts with one of the most dynamic regions of the world.

In this pilot experience promoted by the University of Girona there are six grants to promote students' practices in Chinese companies based in Shanghai. These grants are offered to students of the Faculty of Sciences, the Faculty of Business and Economic Sciences and the Faculty of Tourism. The agreement was recently signed  between the General Manager of the Chinese-Catalan consulting company GlobalTaixue (全球太学), Mr. Alexis Roig, and Vice-rector for International Affairs of the University of Girona, Ms. Maria Lluïsa Perez Cabani.

The deadline for the application ends on February 20th, 2013. Students interested on this program should follow the instructions given in the following link form the Office of International Relations of the University of Girona (http://www.udg.edu/tabid/19394/language/ca-ES/Default.aspx).

[caption id="" align="aligncenter" width="564"]Image from GlobalTaixue website Image from GlobalTaixue website[/caption]

Wednesday, February 13, 2013

Entrepreneur DNA: Catalan newspaper El Punt Avui interviews Dídac Lee

From http://www.elpuntavui.cat/noticia/article/4-economia/18-economia/617979-adn-emprenedor.html (in Catalan)

Catalan newspaper El Punt Avui recently interviewed Catalan-Taiwanese entrepreneur Dídac Lee, who was already interviewed in Sinalunya on June 2nd, 2011. Here's the transcription of this more recent interview.

Entrepreneur DNA

[caption id="" align="alignleft" width="186"]Dídac Lee's cartoon from El Punt Avui website Dídac Lee's cartoon from El Punt Avui website[/caption]

With deep roots in Figueres but with a global spirit, this businessman of the world of new technologies and son of Taiwanese immigrants has been one of the leaders of entrepreneurship in Catalonia. He says his secret is "to have his feet always on the ground".

Dídac Lee explains that when he was 18 years old he founded Intercomgi -the first stone of today's Inspirit group- he had no idea of what being a businessman was. He only "wanted to create products and sell them". And so he did, in a way that he only cared for the short term and never got deeply into any mid or long term strategy.

But the turn of the century brought the bursting of the technological bubble. And as it usually happens, the fall was so hard that he matured in a very short time. "We went through some really tough times, we were about to shut down and I saw very clearly that I didn't want to go through that again. I had to diversify and be more global". But his personal and professional transition didn't bloom until summer 2005, something that happened in the prestigious Cambridge University. There he became the first student coming from Spain that took part and won the technological entrepreneurship contest organized by this university. And this happened despite Dídac Lee's feelings upon arrival to Cambridge, when we saw himself "as the small-town boy who didn't have anything to do there". But he went on. After all, feeling different was not something that would stop him, as it didn't stop him from integrating in a small-town Catalan society being the first son of Chinese immigrants born in the Girona province. "I worked very hard during that summer and I proved to myself I could do it".

Since the Cambridge award, his career has been skyrocketing. Other awards have been adding to that one at the same speed as he and his team have been presenting new projects through his Inspirit Labs, "a factory of companies inspired in the Intercom Group of Antonio González Barros, whom I consider my teacher and someone to follow closely".

The founder of Intercom was the first one from a generation that has placed Barcelona in a leading position in the world of the technological start-up companies. "What makes a place become a reference are the results of their companies and here we have some 20 extraordinary examples, like Privalia or Softonic". Inspirit is also on such a list, but despite the fact that Dídac Lee tries to keep his feet on the ground, he is aware that for someone still below 40 he has become a role model for many entrepreneurs. He says that this does not bother him, but he prefers to look at it from the distance. "In Chinese there is a saying that that says that when fate wants someone to fail, it inflates his or her ego".  In Dídac Lee's case, this is not just a phrase. All those that know him from long time ago are aware that the only thing that has changed in him since its beginnings in a warehouse in Figueres is that he has an extremely busy schedule. This is also because he has become one of the members of FC Barcelona's governing board, under the chairmanship of Sandro Rosell, which has also placed him in a prominent position in the sport's world.

He says that some of his secrets have been to surround himself of a good team, not being afraid to create partnerships and to know how to recruit good professionals. With a staff that nowadays is approaching 400 people, these are essential abilities, but Dídac Lee is not the kind of person that says that he knows all the people that work in his companies. "The truth is that, to be honest, I don't know even half of them". But some of these 400 people have been with him since the first day and this makes him feel very comfortable.

Dídac Lee is not happy with those that summarize his profile by only compiling his successes, because successful people has also fallen many times. "It's because I have done many mistakes that now I can have my feet on the ground". And also because of the same reason, he is not obsessed with being the best, but with "improving myself every day".

One of the many times he made a mistake was, some years ago, when he tried to enter the Chinese market with Spamina. Then he failed, but now he is back to conquer China with Zyncro, a social network for companies that has come out of the Inspirit Labs. They have just opened an office there and he acknowledges that "having a professional success in China is one of my dreams". He explains that "to have a Chinese face is not a guarantee of success. When I open my mouth they see I am not from there, which is just the opposite that happens here. The only place where I felt that they don't care where I am is in the USA". In America he has offices in Silicon Valley, Mexico and Argentina, but he feels it is not enough. "I want to be more global and that people would think of me when they would be talking of this sector", but he adds this is not about "being pretentious" but it is about "knowing that you did things right". In the list of things to do he includes to explain his experience to the new entrepreneurs, a task he already is doing in the Instituto de Empresa and that is going to bring him back to Cambridge. Plus, he is preparing a sort of autobiographical book that he wants "to be mainly focused on my mistakes, because that's where readers can learn the most".

The truth is that one of the chapters could be devoted to explain how to obtain funding, because in these 18 years he has held 25 successful financing rounds for his companies and only in the case of Zyncro he has been able to get more than 3 million € in only one year. "Entrepreneurs have to understand that investors do not invest on an idea or on a business plan, but on a team able to turn it into reality. We wouldn't have been able to get this amount of money if Lluís Font was not leading Zyncro".

Dídac Lee is not the kind of person that asks money from governments. "It is enough if the laws do not become an obstacle". But something he thinks is lacking is a greater social recognition of the role of entrepreneurs, even though he admits lately this has changed for better, because when he decided to quit his studies of computer engineering to start a company he felt how his closest circle of friends and family -including his parents- looked at him with disapproval. "In the Chinese culture, to finish the studies is a matter of honor". But time has proved him right and when he looks back he thinks that he has entrepreneurship in his DNA because of his parents. "They are the ones that taught me to fight for what I wanted".

Thursday, February 7, 2013

Chinese studies now available at the University of Lleida

From http://www.catedrachina.com/inauguracion-del-aula-de-estudios-chinos-de-la-universidad-de-lerida/ (in Spanish)

The Chair of Asian Studies of the University of Lleida (west of Catalonia) presented their new Chinese studies on February 1st, 2013. The opening ceremony included talks by the rector of the University of Lleida, Mr. Roberto Fernández, the director of the Chair of Asian Studies, Mr. Joan Julià Muné, and the director of the Confucius Institute of the University of Barcelona, Mr. Joaquín Beltrán. They were followed by the Dr. Consuelo Marco Martínez, from the Universidad Complutense de Madrid, who gave the speech "Chinese studies in Spain. Beyond Bolonia", followed by an open discussion between the authorities, the attendants and the media.

Wednesday, February 6, 2013

Catalan cava giant Codorniu expands to Singapore

From http://www.icex.es/icex/cda/controller/pageICEX/0,6558,5518394_5519005_6366453_4649168,00.html (in Spanish)

Catalan group Codorniu is planning to speed up their growth in the Asian markets, where the potential for expansion is higher. The family-run company that produces wines and cavas is preparing the establishment of a new subsidiary company in Singapore, that will add to the already existing delegations in China and Japan. Despite the growth of the Asian markets, they only provide a small portion of Codorniu's exports, being the leader markets Europa, North America and Latin America. Total sales of the Codorniu group have grown up by 2,6%, reaching 235 million euros.

[caption id="" align="aligncenter" width="540"]General view of a cava for the production of cava wine (Image from Codorniu website) General view of a cava for the production of cava wine (Image from Codorniu website)[/caption]