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Image from Simon's website[/caption]After reaching over 2,200 shops in China under the name of Simhome, the Asian giant is going to become Simon's main market in terms of total sales. According to Simon's CEO Xavier Torra, 780 of these shops have a surface of around 100 m2, whereas the other 1,500 shops have an average surface of around 20 m2, where Simon products are sold exclusively. Simon is selling in China since 1999, when an agreement with a local partner was made, that was followed by a joint venture in 2002 and has been able to supply equipment for the facilities of the Olympic Games in Beijing. According to Xavier Torra, "in 2 or 3 years China is expected to become our first market. Today it already represents around 20% of our total sales". Simon's total sales in 2012 reached 250 million €.
