From
http://www.casaasia.es/congresoturismo/index.php?lang=en (in English)
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III International Congress on Asian Tourism (from Casa Asia website)[/caption]
After the editions of 2008 and 2011, the
International Congress on Asian Tourism holds its third edition under the title "
Asia, the Great Outbound Market and New Technologies as Promotion and Loyalty Building Tools". The congress, which is structured in five round tables, two plenary sessions and an opening lecture, will analyze the current situation and future perspectives of
Asian markets as outbound tourism and how new information and communication technologies must be used in order to attract
Asian tourists. The purpose is to identify which measures the
Spanish tourist sector must adopt as a receiving market and key issues that will be discussed during the event are the positioning of destinations in
Asian markets, the connectivity with
Asia, the service to Asian customers or the purchasing power of
Asian tourists, among others. The
III International Congress on Asian Tourism will include the participation of thirty experts, mostly from the region of
Asia and the
Pacific, as well as local authorities, organizing institutions and associations linked to the sector. The program is addressed to the hotel and catering industry, tour operators, representatives of airlines, people in charge of tourism and cultural promotion of the public and private sectors and to all those economic actors interested in Asia as a tourist outbound market.
The event will take place at the Pavilion 5 of the
Fira de Barcelona, in the Rius i Taulet Avenue on April 19-20, 2013. The
program and the
bios of the main speakers are already available on the congress website. Some of the main names of the event are
Taleb Rifai, General Secretary of the
World Tourism Organization;
Liu Wuxiong, Vice-President of
China International Travel Service; and
George Cao, Managing Director of
Dragon Trail Interactive;
Ramón M. Moreno, General Director of
Casa Àsia;
Pere Duran, General Director of
Turisme de Barcelona; and
Xavier Espasa, Director,
Agència Catalana de Turisme, among others. Local representatives are expected to include the Mayor of
Barcelona,
Xavier Trias and the Spanish Minister of Industry, Energy and Tourism,
José Manuel Soria.For further information, please contact:
Coordination – Casa AsiaDepartment of Economy and Business
Amadeu Jensana/ Guillermo Martínez/ Lucía Alvarez
congresoturismo@casaasia.esTel: +34 93 368 0341 / +34 93 368 0736
http://www.youtube.com/watch?feature=player_embedded&v=fdEACelJBAQ
Promotional video from
III International Congress on Asian Tourism
Sant Jordi 2013 in Beijing (image from Liz Castro's Flickr site)[/caption]
