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III International Congress on Asian Tourism (from Casa Asia website)[/caption]After the editions of 2008 and 2011, the International Congress on Asian Tourism holds its third edition under the title "Asia, the Great Outbound Market and New Technologies as Promotion and Loyalty Building Tools". The congress, which is structured in five round tables, two plenary sessions and an opening lecture, will analyze the current situation and future perspectives of Asian markets as outbound tourism and how new information and communication technologies must be used in order to attract Asian tourists. The purpose is to identify which measures the Spanish tourist sector must adopt as a receiving market and key issues that will be discussed during the event are the positioning of destinations in Asian markets, the connectivity with Asia, the service to Asian customers or the purchasing power of Asian tourists, among others. The III International Congress on Asian Tourism will include the participation of thirty experts, mostly from the region of Asia and the Pacific, as well as local authorities, organizing institutions and associations linked to the sector. The program is addressed to the hotel and catering industry, tour operators, representatives of airlines, people in charge of tourism and cultural promotion of the public and private sectors and to all those economic actors interested in Asia as a tourist outbound market.
The event will take place at the Pavilion 5 of the Fira de Barcelona, in the Rius i Taulet Avenue on April 19-20, 2013. The program and the bios of the main speakers are already available on the congress website. Some of the main names of the event are Taleb Rifai, General Secretary of the World Tourism Organization; Liu Wuxiong, Vice-President of China International Travel Service; and George Cao, Managing Director of Dragon Trail Interactive; Ramón M. Moreno, General Director of Casa Àsia; Pere Duran, General Director of Turisme de Barcelona; and Xavier Espasa, Director, Agència Catalana de Turisme, among others. Local representatives are expected to include the Mayor of Barcelona, Xavier Trias and the Spanish Minister of Industry, Energy and Tourism, José Manuel Soria.
For further information, please contact:
Coordination – Casa Asia
Department of Economy and Business
Amadeu Jensana/ Guillermo Martínez/ Lucía Alvarez
congresoturismo@casaasia.es
Tel: +34 93 368 0341 / +34 93 368 0736
http://www.youtube.com/watch?feature=player_embedded&v=fdEACelJBAQ
Promotional video from III International Congress on Asian Tourism
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