Fluidra creates new structure in East Asia

From http://www.fluidra.com/sites/en/new.html?uri=/en/contents/news/2012/fluidraindonesia.html and http://www.fluidra.com/sites/en/new.html?uri=/en/contents/news/2012/philjinasiadivision.html (in English)

Catalan company Fluidra, specialised in solutions for water conservation, handling, treatment and enjoyment, is creating a new structure to enter into East Asian markets. The company, based in Sabadell (Barcelona province), has a presence in 34 countries and has several production centres located throughout the world. Fluidra products are distributed to more than 170 countries due to an extensive sales network and the group has some 3,700 employees.

Fluidra has recently opened its subsidiary in Indonesia. Placed in the country’s capital, Jakarta, the subsidiary completes the plans of internationalization of the Group in South East Asia, area in which the company is already present in China, Malaysia, Singapore and Thailand. The company, which in Asia will be Fluidra Indonesia, will access through this new market thanks to the acquisition of Dunia Renang, the second swimming pool company of the country, with a market share of 20% and a turnover of 3 million euros. Eloi Planes, CEO of Fluidra states: “with this new branch we make a great new step in the frame of our internationalization strategy, Fluidra is in 37 countries now. We are very watchful on the opportunities in every continent. The acquisition of Dunia Renang matches perfectly with our expansion plans in the area. We estimate a fast growth in the business in the coming years, and in this way we make sure to get more projects in stable islands as Bali, Surabaya or Sumatra".

To achieve their goals, Fluidra has appointed Dr. Phil Jin as its General Manager of the Asia Division, the new structure created by the Group, in order to further develop the business in one of the continents with the highest growth potential in the world. Phil Jin will have the mission to develop the business units of Fluidra and will be responsible for the operations of the companies the Group has in China, Malaysia, Singapore, Thailand and Indonesia, recently opened. Phil Jin is an American citizen born in China, who gained his PhD in Psycophysics at the University of Chicago, and an MBA at the University of Pittsburgh. He acquired a deep experience in various multinational companies with operations in North America, Asia Pacific and Europe. Before he joined Fluidra, Phil has been the CEO of ERA Holdings, a listed company in HK and the Group CEO of PSM International, a leading multinational company providing fastening solutions for the automotive, IT, technology and medical industry. As the General Manager for the Asian Division, Phil will report directly to Eloi Planes, the Group CEO.