Tuesday, November 29, 2011

FC Barcelona closes deal with Chinese internet provider Tencent

From http://www.fcbarcelona.com/club/detail/article/barca-closes-deal-with-chinese-internet-giant-tencent (in English)

[caption id="" align="alignleft" width="384" caption="FC Barcelona closes deal with Tencent (Image from FC Barcelona website)"]FC Barcelona closes deal with Tencent (Image from FC Barcelona website)[/caption]

A delegation from FC Barcelona has recently visited China in order to sign a deal with Tencent, the main internet service provider of the Asian country. This deal is expected to allow FC Barcelona a massive audience in China and also to generate new financial resources for the Catalan football club. The Director of the Technology Area (New Technologies) of FC Barcelona, Dídac Lee, from Taiwanese origin, has declared to be very satisfied with this agreement, both because of his cultural origins and because it is also related with his field of work and expertise. Tencent will develop FC Barcelona's new Chinese website and will also commercialize applications and mobile games using the FC Barcelona brand.


FC Barcelona is already the leader among Spanish football clubs on social networks, with nearly 23 million fans on Facebook and 4.5 million followers on Twitter (accounts in Catalan, Spanish and English) and its website is the most visited Spanish football site with over 100 million visits per year. The deal with Tencent is expected to consolidate this position, thanks to the 900 million users of QQ, 500 million users of Qzone and 130 million users of Pengyou, their main several social media sites. FC Barcelona will also open a verified account on Tencent Weibo, known as the Chinese Twitter, which has some 300 million users.

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