Thursday, October 6, 2011

New distributor of Chinese Yanjing beer in Spain

From http://www.elpuntavui.cat/noticia/article/4-economia/18-economia/460705-miquel-alimentacio-es-ara-el-distribuidor-de-la-cervesa-yanjing.html (in Catalan)

Catalan food trading group Miquel Alimentació, based in Vilamalla (Alt Empordà, Girona) is the new distributor of Chinese Yanjing beer in Spain. Yanjing beer is the most popular beer in China and accounts for 85% of the beer sales in Beijing and the 8th beer producing company in the world. Yanjing Group, with 33,500 employees in 40 factories, exports its more than 20 products to the United States, Italy and South-East Asia. The signature of the agreement of exclusive distribution in Spain was signed by Ramon Miquel Vilanova, vice-chairman of Miquel Alimentació Group, and Dai Yongquan, Deputy Managing Director of Yanjing Group. Apart from this agreement with Yanjing Group, Miquel Alimentació Group has reached another agreement with the main food distributor in China, which allows the Catalan company to firmly establish in this country.

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