From http://www.eic.cat/wps/PA_Jornades/fitxa.jsp?codi=1087342 (in Catalan)
The Commision on Industrial Policy and Technological Innovation of the College of Industrial Engineers of Catalonia is organizing a workshop in Barcelona on June 6th, 2013 aimed at understanding the keys to selling in China, making special emphasis on the comparison of what the new technologies can offer with respect to the traditional marketing ways. The workshop will include a detailed analysis of the main Chinese social networks (Sina Weibo -新浪微博-, RenRen -人人-, Youku -优酷-) and what are the main differences with respect to the most popular ones in western countries.
This free event will start at 6:30 pm and it will take place at the Master room, Building A3, North Campus, Universitat Politècnica de Catalunya (UPC), at the Jordi Girona street in Barcelona. Click on this link to see a map of its location.
Programme
"Selling in China: Keys to successful positioning of products in China, marketing strategies and positioning of products" by Manu Sánchez Monasterio, President of the "China Marketing Centre" Club Marketing Barcelona, Partner HaoLeChina Beijing Office, ESADE China Europe Club Executive Committee Member & ESADE China Team Founder
"Introduction to the Digital Marketing and Social Networks in China, main differences with Western networks and main tools (Sina Weibo, RenRen, Youku)" by Roger Nierga, Owner & CEO in Fengling, consulting firm specialized in strategies Social Media for the Chinese market
"Practical case: The experience of Freixenet in China" by Gil Serra, China Manager, Freixenet
The workshop will be moderated by Joaquin Calsina, Sales Manager of Espacio Solar S.L. and member of the China Working Group
Thursday, May 30, 2013
Tuesday, May 28, 2013
Presented the first video ad of this year's Asian Summer Film Festival in Vic
From http://cinemaoriental.com/en/portfolio-item/les-nits-ja-tenen-espot/ (in English)
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Asian Summer Film Festival (image from Arkham Studio website)[/caption]
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Asian Summer Film Festival (image from Arkham Studio website)[/caption]After disclosing some of the movies that will be displayed during the 10th edition of the Asian Summer Film Festival, the organization has released the first video ad of this year, starred by Xi Wang, the festival's mascot. In this multigenre little summary, the Formosa bear visits some of the commonplaces of popular Asian cinema, but also dares to cook and perform traditional dances. Fans will be able to find references to Kaijū eiga (怪獣映画), Wuxia (武俠), Heroic bloodshed, J-horror or Bollywood. The ad has been made by Arkham Studio, Estudi Xevidom and Moviola Produccions and it will be screened before every film.
Chinese Minister of Science and Technology visits Catalonia
From http://www.ara.cat/politica/Artur_Mas-Xina-govern_xines-Mare_Nostrum-universitats_0_925707669.html (in Catalan)
[caption id="" align="alignleft" width="399"]
Catalan President Artur Mas with Wan Gang, Chinese Minister of Science and Technology (picture from the website of Ara.cat)[/caption]
The President of Catalan government, Artur Mas, and the Chinese Minister of Science and Technology, Wan Gang (万钢), have recently met in Barcelona. The main interests of Wan Gang's visit were to know first hand the ALBA Synchrotron, the first one of its kind and located in Cerdanyola del Vallès (Barcelona province), as well as the Barcelona Supercomputing Centre, also considered as a reference centre not only in Spain but also in Europe. President Artur Mas was sided by Roger Albinyana, Secretary of Foreign Affairs and European Union, and by Antoni Castellà, Secretary for Universities and Research.
Thanks to the agreements with the Spanish Secretary of State for R+D, Carmen Vela, the scientific collaboration between these two countries is expected to tighten in fields such as biotechnology, health and life sciences and environment. It is expected that Spanish researchers would be able to work in facilities like the Shanghai particle accelerator (上海光源) whereas the Chinese ones would be able to do it in the ALBA Synchrotron.
Another subject that has been dealt during Wan Gang's visit is the exchange of students between the Catalan and Chinese universities. In the next academic term the Catalan government will open an office to specifically advise the students coming from China, something that both the Universitat Autònoma de Barcelona and the Universitat Pompeu Fabra already have in China. Nowadays, 3% of the foreign students in Catalonia come from China and the goal is to double this percentage in the next few years.
Between March 11th and 14th, 2013, representatives of the Catalan government and of the main universities of Catalonia travelled to Hong Kong to attend for the first time the annual conference of the Asia Pacific Association for International Education, APAIE, the most important university fair in Asia and one of the most prominent in the world. The goal of this mission was to promote the internationalization of the Catalan university and research systems under the brand Study in Catalonia.
[caption id="" align="alignleft" width="399"]
Catalan President Artur Mas with Wan Gang, Chinese Minister of Science and Technology (picture from the website of Ara.cat)[/caption]The President of Catalan government, Artur Mas, and the Chinese Minister of Science and Technology, Wan Gang (万钢), have recently met in Barcelona. The main interests of Wan Gang's visit were to know first hand the ALBA Synchrotron, the first one of its kind and located in Cerdanyola del Vallès (Barcelona province), as well as the Barcelona Supercomputing Centre, also considered as a reference centre not only in Spain but also in Europe. President Artur Mas was sided by Roger Albinyana, Secretary of Foreign Affairs and European Union, and by Antoni Castellà, Secretary for Universities and Research.
Thanks to the agreements with the Spanish Secretary of State for R+D, Carmen Vela, the scientific collaboration between these two countries is expected to tighten in fields such as biotechnology, health and life sciences and environment. It is expected that Spanish researchers would be able to work in facilities like the Shanghai particle accelerator (上海光源) whereas the Chinese ones would be able to do it in the ALBA Synchrotron.
Another subject that has been dealt during Wan Gang's visit is the exchange of students between the Catalan and Chinese universities. In the next academic term the Catalan government will open an office to specifically advise the students coming from China, something that both the Universitat Autònoma de Barcelona and the Universitat Pompeu Fabra already have in China. Nowadays, 3% of the foreign students in Catalonia come from China and the goal is to double this percentage in the next few years.
Between March 11th and 14th, 2013, representatives of the Catalan government and of the main universities of Catalonia travelled to Hong Kong to attend for the first time the annual conference of the Asia Pacific Association for International Education, APAIE, the most important university fair in Asia and one of the most prominent in the world. The goal of this mission was to promote the internationalization of the Catalan university and research systems under the brand Study in Catalonia.
Monday, May 27, 2013
Catalan commercial mission to the Lighting Fair in Guangzhou, China
From http://agenda.acc10.cat/agenda/default.php?id=8500 (in Catalan)
The Lighting Fair Guangzhou 2013 (广州国际照明展览会) concentrates the greatest amount of exhibitors of this kind in China. CICAT, the Catalan Lighting Cluster, is organizing a commercial mission to this event for Catalan companies between June 7th and 15th, 2013. For further information, please contact Mr. Josep M. Vidal-Ribas by phone (+34 661 577 476) or email.
The Lighting Fair Guangzhou 2013 (广州国际照明展览会) concentrates the greatest amount of exhibitors of this kind in China. CICAT, the Catalan Lighting Cluster, is organizing a commercial mission to this event for Catalan companies between June 7th and 15th, 2013. For further information, please contact Mr. Josep M. Vidal-Ribas by phone (+34 661 577 476) or email.
Sunday, May 26, 2013
Commercial mission to China of Catalan life sciences companies
From http://agenda.acc10.cat/agenda/default.php?id=8815 (in Catalan)
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Commercial mission to China of Catalan life sciences companies (image from Biocat website)[/caption]
Between May 26th - 31st, 2013, ACC1Ó-Competitiveness for Catalonia is organizing a commercial mission to China for Catalan life sciences companies, in the framework of the bioXclusters European project that also includes companies from Baviera (Germany), Piemonte (Italy) and Rhône-Alpes (France). This mission will include visits to the Zhangjiang High-Tech Park (张江高科技园区) and the Juke Biotech Park (上海聚科生物产业园区), both located in Shanghai, and the China-Singapore Suzhou Industrial Park (中国—新加坡苏州工业园区), that will be key to know and understand first hand the Chinese health system. Other activities included in the program are the attendance to the Sino-European Biopartnering event (SEBP) and to the 15th Shanghai International Forum on Biotechnology & Pharmaceutical Industry (BIO-FORUM 2013). For further information, download the delegation brochure for this specific mission and/or contact Ms. Carmen Martí by phone (+34 933 103 389) or by email.
[caption id="" align="alignleft" width="282"]
Commercial mission to China of Catalan life sciences companies (image from Biocat website)[/caption]Between May 26th - 31st, 2013, ACC1Ó-Competitiveness for Catalonia is organizing a commercial mission to China for Catalan life sciences companies, in the framework of the bioXclusters European project that also includes companies from Baviera (Germany), Piemonte (Italy) and Rhône-Alpes (France). This mission will include visits to the Zhangjiang High-Tech Park (张江高科技园区) and the Juke Biotech Park (上海聚科生物产业园区), both located in Shanghai, and the China-Singapore Suzhou Industrial Park (中国—新加坡苏州工业园区), that will be key to know and understand first hand the Chinese health system. Other activities included in the program are the attendance to the Sino-European Biopartnering event (SEBP) and to the 15th Shanghai International Forum on Biotechnology & Pharmaceutical Industry (BIO-FORUM 2013). For further information, download the delegation brochure for this specific mission and/or contact Ms. Carmen Martí by phone (+34 933 103 389) or by email.
Saturday, May 25, 2013
Session on how to sell in China through Taobao
From http://agenda.acc10.cat/agenda/default.php?id=9226 (in Catalan)
On June 12th, 2013 from 8:30 am to 10:30 am, CECOT is organizing a 2-hour informative session in their headquarters in Terrassa (Barcelona province) on how to sell in China through Taobao (淘宝网), a Chinese web site for on-line shopping that belongs to the Alibaba Group (阿里巴巴集团). Taobao provides a platform for small businesses and individual entrepreneurs to open on-line retail stores that mainly cater to consumers in China, Hong Kong, Macau and Taiwan. The session will be conducted by Josep Ramon Obis, fashion expert that has been managing a shop in Taobao for the last two years.
On June 12th, 2013 from 8:30 am to 10:30 am, CECOT is organizing a 2-hour informative session in their headquarters in Terrassa (Barcelona province) on how to sell in China through Taobao (淘宝网), a Chinese web site for on-line shopping that belongs to the Alibaba Group (阿里巴巴集团). Taobao provides a platform for small businesses and individual entrepreneurs to open on-line retail stores that mainly cater to consumers in China, Hong Kong, Macau and Taiwan. The session will be conducted by Josep Ramon Obis, fashion expert that has been managing a shop in Taobao for the last two years.
Forum on the roadmap for investments between China and Spain organized in Barcelona
From http://agenda.acc10.cat/agenda/default.php?id=9218 (in English)
Barcelona Fang Consulting, a brand management company specialized in introducing Western premium products into the Greater China market, will the presenting the study “Roadmap for Investment between China-Spain” on the forum to take place on June 6th, 2013 at IESE Business School Auditorium. The report will reflect an international joint effort by IESE, Barcelona Fang Consulting and Horizon Research Group. The objective is to present the most updated key findings related to China-Spain projects in the industries of automobile, agriculture, real estate, tourism and luxury goods. This study will also help Chinese and Spanish companies find opportunities for investment, mergers, acquisition, joint ventures and new ways of cooperation between the two countries. Well-known entrepreneurs both from China and from Spain will attend this important event, which marks the new stage of international business.
This session is scheduled between 9:30 and 11:0 am and will have the presentations by Pedro Nueno, Holder of the Bertrán Foundation Chair of Entrepreneurship at IESE and President of CEIBS; and Xi Feng, Vice President, Horizon Research Group; President, Horizon Institute of Global Development Power. Pedro Nueno will present the key findings of joint research from Spanish perspective, whereas Xi Feng will do so from the Chinese perspective. The event fill finish with a open discussion with the attendants.
For further information, please contact Ms. Sheila Garcia either by phone (+34 931 592 980) or by email.
Barcelona Fang Consulting, a brand management company specialized in introducing Western premium products into the Greater China market, will the presenting the study “Roadmap for Investment between China-Spain” on the forum to take place on June 6th, 2013 at IESE Business School Auditorium. The report will reflect an international joint effort by IESE, Barcelona Fang Consulting and Horizon Research Group. The objective is to present the most updated key findings related to China-Spain projects in the industries of automobile, agriculture, real estate, tourism and luxury goods. This study will also help Chinese and Spanish companies find opportunities for investment, mergers, acquisition, joint ventures and new ways of cooperation between the two countries. Well-known entrepreneurs both from China and from Spain will attend this important event, which marks the new stage of international business.
This session is scheduled between 9:30 and 11:0 am and will have the presentations by Pedro Nueno, Holder of the Bertrán Foundation Chair of Entrepreneurship at IESE and President of CEIBS; and Xi Feng, Vice President, Horizon Research Group; President, Horizon Institute of Global Development Power. Pedro Nueno will present the key findings of joint research from Spanish perspective, whereas Xi Feng will do so from the Chinese perspective. The event fill finish with a open discussion with the attendants.
For further information, please contact Ms. Sheila Garcia either by phone (+34 931 592 980) or by email.
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