Not so long ago
Western companies were moving to
East Asia seeking for cheaper production costs, especially related to labour. But the fast growth of
Asian economies, with
China heading the list, is turning that trend and experts forecast that we are about to experience a colonization of
Europe by
Chinese brands and
companies.
Lluís Lluch, Co-founder and CEO at
Barcelona Business Landing, detected this trend and together with
Alejandra Yuste created a company in early 2011 aimed specifically at attracting
Chinese and
Taiwanese companies to Catalonia. With his privileged background as International Promotion Director at the
Barcelona Chamber of Commerce,
Lluís Lluch was at the right place and time in order to develop a company such as
Barcelona Business Landing, addressed to those small and middle-size
industrial and
technological companies interested in establishing in
Europe. The decrease of prices in western countries due to the economic and financial crisis, the availability of funding in
Asian companies and the need to reduce the
time to market are the main factors that will prompt
Chinese companies to try to acquire local ones or merge with them.
Barcelona Business Landing has identified this situation and is already working with organizations such as the
Barcelona Chamber of Commerce, the
Barcelona city council and
ACC1Ó – Invest in Catalonia or companies such as
Almirall,
Caixa Capital Risc, the
Guangzhou CCM Information Science & Technology or the
China at Barcelona Summit to take advantage from the opportunities that this colonization process may offer. For the moment,
Barcelona Business Landing offices are only located in the
Barcelona Activa business incubator, in the city of
Barcelona, but opening a delegation in
Shanghai is already under consideration.