Not so long ago 
Western companies were moving to 
East Asia seeking for cheaper production costs, especially related to labour. But the fast growth of 
Asian economies, with 
China heading the list, is turning that trend and experts forecast that we are about to experience a colonization of 
Europe by 
Chinese brands and 
companies. 
Lluís Lluch, Co-founder and CEO at 
Barcelona Business Landing, detected this trend and together with 
Alejandra Yuste created a company in early 2011 aimed specifically at attracting 
Chinese and 
Taiwanese companies to Catalonia. With his privileged background as International Promotion Director at the 
Barcelona Chamber of Commerce, 
Lluís Lluch was at the right place and time in order to develop a company such as 
Barcelona Business Landing, addressed to those small and middle-size 
industrial and 
technological companies interested in establishing in 
Europe. The decrease of prices in western countries due to the economic and financial crisis, the availability of funding in 
Asian companies and the need to reduce the 
time to market are the main factors that will prompt 
Chinese companies to try to acquire local ones or merge with them. 
Barcelona Business Landing has identified this situation and is already working with organizations such as the 
Barcelona Chamber of Commerce, the 
Barcelona city council and 
ACC1Ó – Invest in Catalonia or companies such as 
Almirall, 
Caixa Capital Risc, the 
Guangzhou CCM Information Science & Technology or the 
China at Barcelona Summit to take advantage from the opportunities that this colonization process may offer. For the moment, 
Barcelona Business Landing offices are only located in the 
Barcelona Activa business incubator, in the city of 
Barcelona, but opening a delegation in 
Shanghai is already under consideration.