Workshop about the gourmet food products in Asia organized in Girona

From http://agenda.acc10.cat/agenda/default.php?id=9799 (in Catalan)

This session is scheduled in the framework of the Internationalization Week of ACCIÓ (7-11 October 2013).

Without a doubt, Asia has become one of the main economic actors of our time with the 50% of the planet's population and 25% of the world's GDP. Asia also has two countries with population over 1 billion people, one of them being China with an annual growth of 9%. There are also 4 countries with population over 100 million people, like Japan, with an economy equivalent to those of Germany, France and United Kingdom together. Other countries have smaller populations, but they have an important economic growth and a high income per capita, like South Korea.

The goal of this session is to use the knowledge about Asia of the ACCIÓ experts to inform the attendants about the main features of the most dynamic markets of this region. The food sector offers good business perspectives for the import products that can be classified as gourmet.

Program

09.15h Reception of attendants

09.35h Welcome address by Ferran Roquer, Director of the office in Girona of the Catalan Ministry for Business and Labour

09.45h Conference “Asia, the big continent to be explored” by Claudia Danesi, Head of Asia-Pacific of ACCIÓ

10.00h Conference "Japan, the gourmet traditional market in Asia" by Yoshiyuki Iwahashi, Director of the Business Promotion Centre in Tokio

10.20h Conference "South Korea, opportunities of a new market" by Josep Maria Coll, Director of the Business Promotion Centre in Seoul

10.45h Coffee break

11.00h Conference "Online sales of gourmet products in China", by Taowen Xue, Director of the Business Promotion Centre in Shanghai

11.20h Conference "Hong Kong, the window shop of gourmet products in China", by Madrona Marcet, Director of the Business Promotion Centre in Hong Kong

11.45h Questions & Answers

12.00h Presentation of the Catalonia Gourmet Cluster, by Marta Amorós, Manager of the Catalonia Gourmet Cluster

12.05h Networking between the attendants and the directors of the Business Promotion Centres

12.45h End of the session

The event will take place at the ACCIÓ headquarters in Girona, Pompeu Fabra Square, 1.