Wednesday, October 30, 2013

China, an attractive market for Cava wine

From http://spanish.china.org.cn/economic/txt/2013-10/24/content_30392743.htm (in Spanish)

[caption id="" align="alignleft" width="155"]Logo of Institut del Cava Logo of Institut del Cava[/caption]

The big size of Chinese market and its quick growth has become very attractive for the cava wine producers, according to the president of the Institut del Cava, Jaume Gramona, in an exclusive interview for Xinhua (新华网), the official press agency of the People's Republic of China. Jaume Gramona explained that currently cava exports are mainly addressed to United States, United Kingdom and Belgium, but he has no doubt that China will also join that list in a near future.

In 2010, cava producers exported 95,349 bottles to China, that increased to 246,317 bottles in 2011 (increase by 158%) and to 370,300 bottles in 2012 (increase by an additional 50%). The cava sector started to export in 1980 and since then the number of bottles sold outside Spain hasn't stopped increasing, reaching 161 million bottles in 2012, that doubled the number sold in the home market, 81 million.

The headquarters of the Institut del Cava, an organization that groups most of the Spanish cava producers, are located in Sant Sadurní d'Anoia (Barcelona province), since 95% of the cava production in Spain happens in Catalonia.

 

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