Workshop "Selling in China: Social networks versus traditional ways"

From http://www.eic.cat/wps/PA_Jornades/fitxa.jsp?codi=1087342 (in Catalan)

The Commision on Industrial Policy and Technological Innovation of the College of Industrial Engineers of Catalonia is organizing a workshop in Barcelona on June 6th, 2013 aimed at understanding the keys to selling in China, making special emphasis on the comparison of what the new technologies can offer with respect to the traditional marketing ways. The workshop will include a detailed analysis of the main Chinese social networks (Sina Weibo -新浪微博-, RenRen -人人-, Youku -优酷-) and what are the main differences with respect to the most popular ones in western countries.

This free event will start at 6:30 pm and it will take place at the Master room, Building A3, North Campus, Universitat Politècnica de Catalunya (UPC), at the Jordi Girona street in Barcelona. Click on this link to see a map of its location.

Programme

"Selling in China: Keys to successful positioning of products in China, marketing strategies and positioning of products" by Manu Sánchez Monasterio, President of the "China Marketing Centre" Club Marketing Barcelona, Partner HaoLeChina Beijing Office, ESADE China Europe Club Executive Committee Member & ESADE China Team Founder

"Introduction to the Digital Marketing and Social Networks in China, main differences with Western networks and main tools (Sina Weibo, RenRen, Youku)" by Roger Nierga, Owner & CEO in Fengling, consulting firm specialized in strategies Social Media for the Chinese market

"Practical case: The experience of Freixenet in China" by Gil Serra, China Manager, Freixenet

The workshop will be moderated by Joaquin Calsina, Sales Manager of Espacio Solar S.L. and member of the China Working Group