From http://www.chinesefriendlycities.com/en (in English, also available in Spanish and Chinese)
The city of Seville, located in the South West of Spain, is organizing a unique conference: the first meeting of the Chinese Friendly Cities (友好中国城市). This initiative aims at increasing the number of Chinese tourists visiting Spain, a potential market of 100 million people. The event will take place on March 14 and 15th, 2013, and the program includes renowned speakers such as Kurt Grötsch, CEO of Chinese Friendly International and Dean of Cátedra China; Professor Frank M. Go, Professor of Tourism Marketing, Rotterdam School of Management, Erasmus University; Esther Wu, Expert of Chinese Outbound Tourism, Beijing; and Antonio Liu Yang, CEO of Mediterrasian Consulting (地中亚咨询公司), among others. For further information, please contact cities@chinesefriendly.com.
http://www.youtube.com/watch?v=5NXDe_GXB1I
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