Saturday, June 11, 2011

Plan for ambitious promotion of Spanish food products in East Asian countries

From http://www.icex.es/icex/cda/controller/pageICEX/0,6558,5518394_5519005_6366453_4495904,00.html (in Spanish)

The Spanish Institute of Foreign Trade (ICEX) and the Spanish Federation of Food & Drinks Industries (FIAB) have reached an agreement to spend half a million euros for the promotion of Spanish food products in China and India for one year. The first actions under this agreement were the pavillions arranged at the Hofex 2011 Food and Hospitality Tradeshow that was held in Hong Kong on May 11th-14th, at the Sial 2011 fair that was held in Shanghai on May 18th-20th and at the Top Wine China that was held in Beijing from May 24th-26th, but new actions are under planning. These future goals are the attendance to the Indonesia Food & Hotel Expo 2011 that will take place in the city of Bandung from November 25th-27th; to the 21st Taipei International Food Show that will take place in Taiwan's capital from June 22nd-25th, 2011; to the next edition of Top Wine China that will take place from June 4th-6th, 2012; and to Interwine, the 7th International Wine & Spirits Exhibition that since 2005 is organized in Guangzhou and that will take place from November 8th-10th, 2011.

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