Catalan cosmetics company Nature Bissé aims at strong internationalization

From http://www.expansion.com/2011/05/16/catalunya/1305572919.html (in Spanish)

Catalan cosmetics company Nature Bissé aims at a strong internationalization process that could render a 70% of total sales abroad by 2013. Nature Bissé has approved a 3-year strategic plan that expects to achieve 56.25 million euros in sales. In 2010, total sales amounted 33.9 million euros, with an annual growth of 6.6%. According to top representatives of the company, this step towards a much greater internationalization is the third landmark in the history of the company, after entering the United States market and after the building of the factory in Cerdanyola del Vallès (Barcelona province). Nature Bissé will also start selling its products in China in September 2011, thanks to the alliance with two local partners: Imaginex Shanghai and Joycentury. Asia-Pacific markets represent nowadays the 9.22% of the total sales of Nature Bissé and they are expected to provide 19.8% of total sales by 2013, after the recruitement of Cecilia Chang, former Responsible for Marketing Purchases at Grupo Godó de Comunicación, S.A.