Spanish touristic strategy disclosed in China

From http://www.icex.es/icex/cda/controller/pageICEX/0,6558,5518394_5519005_6366453_4414602,00.html (in Spanish)

November 16^th, 2010, is the date chosen for the Spanish Tourism Institute to engage on a meeting with Chinese touristic authorities and disclose its marketing strategy that so successfully has promoted tourism in Spain.

Spain is the third country in the world in terms of touristic activity. It receives annually 57.3 million visitors, closely followed by China, which is supposed to be the most visited country in the world in the next decade. Chinese authorities are interested in learning the details of the touristic promotion and business in Spain in order to adapt them to their own development intentions.